The Wawel Royal Cathedral is a national monument in Kraków, Poland known for its history and grandeur. Its branding should present this Gothic monument as a relevant destination to contemporary visitors while still conveying its old-world regality. I strove to create a visual identity that represented its intricate architecture of gold encrusted towers, vaulted ceilings and medieval slavic iconography, while still retaining an air of modern simplicity and sophistication.